Client: Vans / The One Show brief
Role: creative, copy, design, edit
With: Thomas van Driel
Mentions: One Show: Gold Pencil (Integrated), Bronze Pencil (Experiential)
With the release of their most professional shoes yet: The Vans Pro Classics, Vans wants to honor those that deserve them most: The world's most dedicated young skateboarders. Found all around the world, these youth become the faces of each of the Pro Classic colorways. Like Nike has Jordan, Vans will have Trevor, Djemb'e and Fati. They'll receive custom Classics and professional coaching, all with one final goal: The Olympics.
Let's reinvent skate sponsorship, and allow unseen talent from around the world to reinvent themselves.