Client: Spotify / The One Show brief
Role: creative, copy, design, edit
With: Thomas van Driel
Mentions: One Show: 3x Merit Award (Online, Integrated, Experiential)
In the US, 81% of drivers still listen to the radio in their car. To get drivers hooked on streaming, we've created a journey the radio could never take them on: Spotify Music Detour. When selected, Spotify syncs with your gps, and turns your route into a playlist. Drive past iconic and historically relevant places, while hearing the songs and artists related to them.
Discover more about music than ever before. Just get in a car, and start streaming.