What it means
to be Dutch
Client: Hema / free work
Year: 2019

Role: Creative, design, copy, coding



The Netherlands;  the land of tolerance, or so they say. The last years anti-immigrant sentiments have been on the rise in our country. A major argument of immigration-opponents is that many immigrants don't speak the language well enough. 
As the most Dutch brand in the Netherlands, Hema wants to stand for our country's values, by helping anyone who needs it speak our language.