The Unlonely
Collective
Client: The Week Against Loneliness
Year: 2017
Role: creative, design, photography
Year: 2017
Role: creative, design, photography
Exhibited at Tot Zover Museum in Amsterdam.
Research shows that excessive social media use is putting more and more young people at risk of social isolation. Using every social media platform there is has become the norm, which is being driven by young people's extreme desire to fit in.
The Unlonely Collective is an alternative social group to fit into. It uses a dedicated clothing collection - young people's favourite way to express themselves offline - to persuade them to scrap one or more of their social media channels from their lives.
Ambassadors tell the stories of their departure from specific platforms, and people who join the collective have the chance to meet them during The Week against Loneliness. All promotion is done through posters to engage with the audience in an offline environment.
Scan the codes with your phone's camera, they work. ⬇
