Boomtown Unboxed
Client: Boomtown Festival, Amplify.one
Year: 2025
Role: Creative Director
Mentions: MSN.com, UKFestivals, AccessAllAreas, OriginalRock, Skiddle.
Year: 2025
Role: Creative Director
Mentions: MSN.com, UKFestivals, AccessAllAreas, OriginalRock, Skiddle.
A world first: hyper personalised festival aftermovies for every unique visitor.
For Boomtown Festival, we created 76,986 unique aftermovies — one for every visitor. In just five weeks, we built a modular AI engine that turned live festival data and on-site footage into hyper-personal stories, delivered within hours.
Results were beyond stunning: 45% share rate by recipients and highest ticket sales in Boomtown Festival's 16 year history.
For Boomtown Festival, we created 76,986 unique aftermovies — one for every visitor. In just five weeks, we built a modular AI engine that turned live festival data and on-site footage into hyper-personal stories, delivered within hours.
Results were beyond stunning: 45% share rate by recipients and highest ticket sales in Boomtown Festival's 16 year history.
More info soon....
