Amsterdam in Motion
Client: Duncan Stutterheim, Amsterdam Museum, Gemeente Amsterdam
Year: 2025
Role: Co-lead creative (with Mathijs Klip and Juriaan Gossink) 
Mentions: Parool, Amsterdam750, Adformatie
In October 2025, a unique new experience will open at Cultuurdorp Westergas: Amsterdam in Motion. This impressive permanent exhibition is a gift to the city, celebrating 750 years of Amsterdam.

At the heart of Amsterdam in Motion is a vast 200-square-metre model of the city – the largest multimedia city model in the world. A 15-minute show brings to life the past, present and future of Amsterdam. From a small fishing village in 1275 to the international city we know today – and a glimpse into what lies ahead.
Through rich 360-degree projections and spatial audio, the model transforms into a vivid, immersive experience.

At Monks, we developed not just the experience itself, but also the branding and launch campaign.

More info soon....