A Billion 
Ads
Client: free work
Year: 2018
Role: creative, design, photography
With: Kahraman Cinar


Inspired by the evolution of ‘Delfts blauw’ Dutch porcelain in the 17th century - once Holland’s most cherished export product - we redesigned  what is now arguably Holland’s most wanted export: MDMA tablets (XTC). Delfts blauw porcelain started off as a cheap Chinese knock-off. But after its popularity soared, our craftsmen stopped copying Chinese images, and started using imagery reflecting Dutch culture. 
Similarly, XTC was not invented in Holland. Yet we are now the world hub of its production, exporting over 1 Billion pills a year. But somehow, the images depicted on Dutch pills are still foreign. To claim these pills as Dutch craftsmanship, and use them as promotional devices for Dutch culture, we created 5 new pill-press designs. They reflect current and past elements of Dutch heritage, like van Gogh’s ear, and Johan Cruijff’s famous #14 soccer shirt.
Unique stainless steel tablet press moulds for each design were posted on a tablet press selling website, to try to influence the real market.